Replay

A leader in denim innovation, Replay appeals to true jeans purists — those who value quality and authenticity above all. Its deep knowledge of materials, textile production, and washing techniques, the result of meticulous research, makes Replay a brand recognizable in every detail.

The brand’s history is now an integral part of its DNA, with each collection drawing inspiration from archival pieces. Since its inception, Replay has reinterpreted the past through cutting-edge manufacturing technologies, creating an aesthetic defined by a strong sense of modernity.

Founded in 1978 by Claudio Buziol, Replay today is a premium denim and smart casualwear brand present in over 50 countries worldwide, offering men’s, women’s, and children’s fashion collections, as well as accessories and footwear. The Replay name also extends to eyewear and fragrances, produced under licensing agreements with selected partners.